ANALISIS STRATEGI MANAJEMEN KOMUNIKASI (STUDI PADA PUSAT DAKWAH ISLAM JAWA BARAT)

Abstract

ABSTRACT

The management of activities carried out by da'wah organizations cannot be separated from communication. Good communication management between staff is expected to ensure that all programs and activities are carried out properly. This study aims to find out how the communication management of the PUSDAI da'wah institution in West Java is and how the efforts to implement excellent communication management are in the West Java PUSDAI da'wah institution. The method used in this research is descriptive method. This study is a literature study and field observations conducted by interviewing and examining relevant theories through communication books, in addition to studies on effective communication efforts and their forms that can be carried out in da'wah institutions in research journals. Communication and da'wah play a very important role in the success of the institution, especially the West Java PUSDAI da'wah institution. Effective communication efforts can be carried out by fulfilling all communication elements consisting of communicators, messages, channels, sources, effects and sources of communication. In addition, it is necessary to carry out a persuasive approach and emotional closeness by improving communication skills and preaching to the community. Forms of effective communication in educational institutions are collaborative interprofessional communication, associative-accommodative and interpersonal communication. Islamic educational institutions must be able to combine various forms of communication according to the characteristics and organizational culture used

Keywords: strategy, management, communication