Potential Analysis Of Gawar Gong Ecotourism In Wanasaba District, East Lombok Regency: Development Environmental Learning Posters

Abstract

The purpose of this study was to determine the potential of Gawar
Gong ecotourism in Otak Kebon, Beririjarak Village, East Lombok
as a material for developing environmental learning posters. This
type of research is research and development. Development research
is adapted from the 4D development model, namely through the
stages of defining, designing, developing, and distributing. The data
analysis used is descriptive qualitative analysis and SWOT analysis,
namely the analysis of strengths, weaknesses, opportunities and
threats. The results showed that Gawar Gong ecotourism has a lot of
potential such as natural beauty and flora and fauna that must be
preserved and preserved and the results of the validation test on the
developed posters show that environmental learning posters get a
very feasible category value or can be used as an environmental
learning medium for the community and Gawar Gong ecotourism
visitors.